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The 6 Principles of Deliberate Marketing


Does your sales team ignore the majority of leads marketing passes on? Marketers must develop a more intimate understanding of their target customer and the market that customer serves to generate qualified buyers that Sales won’t...
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Salesforce and Google Apps


The announcement of Salesforce for Google Apps has again raised questions about why Google hasn’t been successful in getting major corporations to widely deploy its Web-based productivity applications, particularly the Google Apps Premier...
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The New Rules of VIRAL Marketing


We are big fans of Mr. Scott and his eBook, The New Rules of Viral Marketing, which gives tips on how to spread your ideas for free using word-of-mouse. Or in other words, “one person sends it to another, then that person sends it to yet another,...
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Support Multiple Cookies in Header


salesforce's wsdl generated apex classes seem to not have access to more than 1 cookie in an HTTP header. Please fix this. I am using apex classes generated by the wsdl2apex functionality in salesforce, to integrate with a web service. This...
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Appirio backed by Sequoia Capital


In our first blog post as a Sequoia-backed company we thought we’d answer a question we’ve been asking ourselves: What changes about Appirio? What doesn’t? ...
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Make it Simple, Fun and Relevant - Part 1


Often when meeting with customers and prospects I get the question: how do we make SuccessFactors so easy to use for managers and employees across the world? The question always arises from HR pros when I explain that we don’t build SuccessFactors...
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